This session broadcasted on Aug, 12 2020, 9:00 AM (UK Time)
In times of crisis, survival becomes the main, if not the only, goal of businesses. Implementing new strategies and investing in new technologies are regarded as a cost rather than an opportunity. However, it is in these moments where investing in sustainable strategies and adopting purposeful technologies can ensure not only short term survival but also long term resilience.
In this session, we invite Stella Cox, ranked as the Most Influential Woman in Islamic Finance in 2017 and 2018 by Cambridge International Financial Advisory, to share her journey in building successful and resilient SMEs and provide her insights on how can businesses adapt to the new setup in the midst of COVID-19 challenges.
- In these unprecedented times, what should be the focus of businesses?
- How can businesses survive and build up their resilience in such turbulent times?
- Should businesses invest in sustainability in their struggle to stay afloat?
- Why is it important for businesses to carefully select which digital technology to adopt?
16:00 Kuala Lumpur